Our Journey
2014 Witnessing the prevalence of gutka, the Pandey brothers envisioned crafting an authentic recipe – Uncle Meethi Supari
2017 Official launch in Gujarat, introducing the market to a safe, natural, and tradition-inspired product
2018 Inspired by their uncle, the Pandey brothers crafted the unique Uncle Meethi Supari, blending traditional craftsmanship with heritage flavours
2025 Varansi Ashik/Ancle Supari goes national with a massive digital marketing push, bringing the essence of Varanasi’s paan culture to the entire country.
WE’RE THE ESSENCE OF
FLAVOR AND CULTURE
Varansi Ashik (a premium supari brand) was founded by the visionary Pandey brothers to bring the authentic taste and rich traditions of Varanasi’s paan culture to a wider audience. Drawing on ancient recipes and using only the most natural and authentic ingredients, Varansi Ashik delivers the essence of Varanasi’s heritage to your palate.
Crafted using natural ingredients and traditional Varanasi techniques, this supari offers a distinct, balanced flavour. Experience the authentic legacy of Varanasi – reimagined through meticulous craftsmanship for contemporary moments.